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How to make a one hundred pound business grow – Week 1

I have read so many claims from very successful blogs, websites – many of them trying to sell me something – they promise me that they can get me 1 million views in a week, have me earning a footballers wage and that in a year of little work I will be sitting on my private island sipping a cocktail.

My best friend, Grace helping me…

I am the little guy, starting out with 100 pounds who wants to make a living, here I am going to share how I am doing, how I am doing it, my realistic views and followers and what works and what doesn’t work. So my claim is …by working hard, not giving up, reading and learning and plugging away see how to make a 100 pound business grow.



As a  novice sole trader and blogger with one hundred pounds to spend I am going to share weekly what I have learnt to build up my business and brand, what widgets I am using, business book helps, finding views and learning about business and what I am planning to do the following week. A fun look at being 40 and starting with not much but enthusiasm and drive…

In this weeks blog –

Two great blogging books I found

Top widgets to add to your WordPress website

How many views I’ve had this week

A bit about me…

So I am forty, and a bit and a librarian with dyslexia ( funny that I manged against all the odds to work in a job that demands I know my alphabet and can write – lets just say I still sing ABC in my head whilst shelving ) anyway that’s another story. Back to me being forty, and a bit and librarian. The libraries are all closing – lack of funds to keep them open. Sad to think of a world without libraries in and the opportunity to have a literary haven that is free to all to explore and learn. Something about walking up and down the slightly dusty isles of  a library discovering more than books but finding inspiration all around you. Sad as I said that it is going because of what is lack of money to fund them anymore.

So, I am losing my job soon, so what I am going to do – of course look for another job, but  honestly  what ? Librarians have a personality of their own – I can’t put my finger on it, but we should be categorised in the slightly quirky section. I don’t do well in interviews, I kind of look good on paper, but when I walk in the door of an interview I can feel the disappointment that I am not as dynamic as I looked to them on paper. I look ordinary –  I am great in a job but I just can’t seem to get that across in an interview – the fear when I get a question like “Tell me about a time when you had to overcome a major obstacle that stood in the way of you accomplishing a goal or commitment.​ How did you approach the situation?​” it instills fear in my even just writing it down – I have a sweat on now…


How I am setting up my blog and business

I thought I would keep this journal so that readers of my funny little blog can follow my business and personal journey – An open book type approach – it is a big thing to bare your soul to the internet. I forget that I am talking to anyone else whilst I tap on the keyboard with a heavy English Bulldog sat on my lap whilst I balance my laptop on the edge of the sofa  watching Saturday Night Takeaway surely this is not what a potential business owner looks like?

I thought I would share what I am reading, following, posting and learning as I try to make a business out of 100 pounds ( not sure at this point if it is possible.)


The first thing I did was spend a week building a logo

I built the logo using downloaded a free Vector image and changed it around using a free trial of Illustrator


So I have 100 pounds to set up my business, as you can see I have named it ‘Yogadogs’, with the tag line “for a dogs healthy mind, body and spirit” – I like it, not sure if it follows the rules of SEO (still haven’t got my head around that one).


I have read something about Google spiders crawling around late at night around the internet deciding which websites are at the top of their Google list. The spiders apparently have the power to make or break your blog – I searched mine after I got to page 15 I gave up – I have a long way to go before the spiders think I am worth a spot on the first page.

Books I have read 

I have set up my blog on WordPress and set up the important widgets as found in the book I am reading; Robin Houghton, Blogging for Writers and Zoe Griffin, Get Rich Blogging.



Zoe Griffens book has been really useful in looking for income revenues – Chapters like ‘Start making money – Direct advertising from day one and improve your income – how to boost advertising revenue.

I love Robin Houghtons, Blogging for writers book, I have post it noted it a lot and keep referring to it, this book is a keeper– do not be put off by the title – I know it says it is for writers but if you think about it all bloggers are writers. This book has a great chapter on the best Widgets to use both on WordPress and Blogger. I will list the ones I have added this week and the ones I am going to try.



I have set up a Facebook group – I have gone for a group and not a page as I am hoping that I can interact with the people on it – I firstly called it ‘All things Dog’ but recently I have changed it to a local group called; ‘ All things Dog, Cornwall, Devon and Somerset’ again I am hoping that this will direct my business to the people most likely to buy.

All things Dog – Join our Facebook page


I am going to post each week what I am planning to do in the coming week, maybe some of it my help you – at the end of the week I will let you know how it went and what I did.

My to Do List – Week one


I am going to get my head around how to use and link to my WordPress account

I am going to make a pintrest pin showing how to make a dog bandanna – I am planning to sell these as well as show how to make.


I am going to change my personal instagram account into my business name ‘yogadogs’ and link to my WordPress account


Nothing this week


I am going to look to see if this is a possible income revenue as I take a lot of photos of my French Bulldog and English Bulldog – thinking I could maybe make a little income off this.


I need to set up a business account so I can start taking payments, send invoices and look and see if I could use this a shop for my dog items

Finance record

I am going to buy an income, outgoing book as I have started to buy a few supplies and I need to know how much I have spent on making an item so I can make a little profit on it


I need to work out where to add an online shop – thinking my options are eBay, Esty, Facebook and on my WordPress blog – I will let you know next week what I came up with – the pros and cons of each one

Revenue sources

I have already got affiliate links and adverts on my blog are from Adsense, Pets at home and Amazon ( think Adsense and Amazon are the easiest to start with as soon as you start your blog.

I have joined – Rakuten Linkshare – this is a 3rd party company where you can request affiliate links with different relevant companies this is how I got adverts from Pets at Home 

Training and learning

Blogpaws – I am doing the get 10K views in a month on your blog, it is free course – it has great advice and assignments to complete.

Bloggers Required – I joined Bloggers Required, I haven’t had a chance to look at what it does yet I will let you know –Bloggers Required

Blogging and WordPress

I am going to add the plugins that the book Robin Hougton, Blogging for Writers suggests these include:

  1. Akismet – protects your blog from spam comments
  2. Jetpack- is a suite of plugins pulled together into one, includes social share buttons and site stats

3.All-in-one SEO pack- this is considered to be one of the top two SEO plugins – the other one is Yoast

  1. WordPress Google Fonts – changes typefaces with a single click

5.Authorsure – this plugin enables your face or logo to show up in Google search results


I am going to download an Editorial Calendar to help me get organized.


I am going to write three blogs a week

  1. How to make a dog bandanna
  2. A review on some healthy dog biscuits I got sent – from my Facebook group
  3. A journal of my business and personal journey – week 2

I am going to download or produce a table of jobs to complete that includes a monthly plan.



Today I only got 12 views, the best I got this week on one day was 51 views and this was through adding my blog to the blog threads on a couple of face book groups.

I am hoping to increase the views this week, I will let you know the numbers and how.

So, this high-flying business women, who is sat on the sofa thinking about eating the apple turnover in the fridge and curl up in bed and read my Get Rich Blogging book is signing off – hopefully I will dream about becoming a 40 and a bit rich, famous, influential blogger who sells a load of dog bandannas !

Night Sweet Dreams xx Emily x